One Shot Says It All
As we’ve evolved, humans have made it a point to figure out the best ways to distill concepts and expressions into simplistic, easy to read forms. For example, no one says “he stole the round-shaped thing covered in leather that’s inflated with air from the opposing player.” Rather, we say “he stole the basketball from the other player”. We do it this way not just because it makes grammatical sense but because it’s the most effective way to get across what we’re trying to say.
And when it comes to real estate marketing, one of the best ways to effectively get across what we’re trying to say is through a concept which I like to call “one shot says it all”. This being, a picture that tells you everything you need to know about the property. This shouldn’t be a new idea to anyone, as I’m sure you’ve seen it before and used it before (whether intentionally or not). Some people have other words for it like the “money shot” or “key shot” and so on but I like “one shot says it all) because it best describes your end goal.
To that end, what is that goal? That goal is to show off your property in the best possible conditions. There are all sorts of measures for “best conditions”, like time of day, composition of the interior or exterior, a specific room which encapsulates what the property you’re selling is all about. Here are a few examples to help clarify:
- Compositionally, nothing is overly distracting and each piece plays a part in telling the story of the room.
- Framing highlights the design of the house and compliments its size without making parts too small or far away.
- Pops of color and greenery accentuate how this house has a forward thinking design, topping it off with telescoping doors that give you an open, welcoming feel.
- Exterior shots don’t always tell the whole story but with the right framing and the right features you can accomplish this in spectacular fashion.
Now, before you get all “I know this” on me, just take a minute and really think about this concept. Are you going into your property shoots with this goal in mind? Because if you aren’t you likely aren’t making the most of your marketing. All too often when I’m on Zillow or Redfin or MLS the first picture that comes up on a property tends to be a bad, unflattering one. You have one chance to make a good impression and that is the first photo people see. Make it a goal to pull your potential buyers in with the photo that perfectly distills your property. It will get you more clicks and potentially sell your listing faster.
So next time you have a photoshoot take some time beforehand to think about what is the best possible shot that says it all (and be sure to talk to your photographer about it too, they love to help!). It might just save your listing from extra months on the market and it might just give you an excellent piece of content to hang your hat on for years to come.